About SM

    Our History

    From the dream of selling a good pair of shoes to every Filipino, SM founder Henry Sy, Sr. has laid the groundwork and piloted the development and evolution of SM Investments Corporation (SM) into one of the country’s largest holding companies in the Philippines today.

    For nearly six decades, SM has demonstrated its leading presence in retail, banking, and property development in the Philippines with a rising presence in China, innovating to provide best-value in products and services across various customers.

    Through careful planning and execution, SM takes inspiration from its millions of stakeholders whose lives are shaped by their aspirations and constant desire for a better quality of life. As it continues to build on these aspirations, SM fulfills its catalyst role by expanding through its core businesses, generating employment, business activity and overall progress in its host communities. SM stands firm in its commitment toward change by promoting more value and greater convenience, stimulating growth and inspiring millions toward realizing their lifelong dreams.


    SM's strong and deeply rooted market presence in the Philippines is understandable as its origins are from retail. Located in Carriedo, Manila, Mr. Henry Sy, Sr. opened the first Shoemart Store in 1958 where he offered a variety of shoes from both the country and abroad. He pioneered business systems remembered to this day by his loyal shoppers and employees. His innovative approach to customer service helped build a highly-recognized brand which, in turn, enabled Shoemart to grow and evolve into a full-service department store; hence, changing its brand name into the more simple and appropriate SM.


    Always aiming to make life better for his customers, Mr. Sy expanded his merchandise to fulfill his commitment to offer a one-stop shopping experience. SM's tagline, "We've Got It All For You" has become a guiding principle for the level of service that SM lives up to until today and has helped transform it into a household name. Over nearly six decades, SM has developed generations of loyal customers, many of whom still fondly call the the store Shoemart.

    On the other hand, Mr. Sy ventured into the food retail business in the mid-1980s as part of his dedication to provide mall customers with greater convenience. The first SM Supermarket was an anchor tenant in the first SM mall in North EDSA.

    Today, SM Retail, Inc. is a significant player in both fashion and food segments. The multi-awarded The SM Store (formerly SM Department Store), which has over 50 stores strategically located in key cities throughout the country, carries a wide range of apparel, accessories, houseware, general merchandise and lifestyle products. In food retail, SM has five store formats, SM Supermarket, SM Hypermarket, Savemore, Walter Mart Supermarket and Alfamart.
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